Business and Personal Services > Marketing Management

Marketing Management
Diploma
Contact Information
Richard Newton
706-771-4060
Kevin Ward
706-771-4061
Augusta Campus - Building 1400

Entrance Dates: Fall, Winter, Spring, and Summer
Length of Program: Five Quarters
Credit Hours Required for Graduation: 85

Program Description

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with a specialization in marketing administration or entrepreneurship. High school graduation or GED is required for admission to this program.

Employment Opportunities

Marketing Management graduates are qualified to pursue career opportunities with companies in sales, customer service, and management training positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline Credits
General Core Courses 18
ENG 111 Business English 5
ENG 112 Business Communications 5
MAT 1012 Foundations of Mathematics 5
EMP 100 Interpersonal Relations and Professional Development 3
Occupational Courses 28
MKT 100 Introduction to Marketing 5
MKT 101 Principles of Management (or)
MSD 100 Management Principles 5
MKT 103 Business Law 5
MKT 104 Principles of Economics 5
MKT 106 Fundamentals of Selling 5
SCT 100 Introduction to Microcomputers 3
(Completion of one specialization is required)
Marketing Administration
Specific Occupational  Courses 39
ACC 101 Principles of Accounting I 6
MKT 122 Buying and Merchandise Management 5
MKT 108 Advertising 4
MKT 109 Visual Merchandising 4
MKT 110 Entrepreneurship 8
MKT 130 Marketing Administration O.B.I. I 3
MKT 131 Marketing Administration O.B.I. II 3
XXX xxx Electives 6
Marketing Administration Electives 6+
ACC 102 Principles of Accounting II 6
BUS 101 Document Processing 6
BUS 105 Database Applications 3
BUS 202 Spreadsheet Applications 3
BUS 108 Word Processing 5
BUS 161 Desktop Publishing I 3
MKT 123 Small Business Management 5
MSD 101 Organizational Behavior 5
MSD 103 Leadership 5
PSY 151 Master Student Techniques 3

OR
Entrepreneurship 39
ACC 101 Principles of Accounting I 6
ACC 102 Principles of Accounting II 6
MKT 108 Advertising 4
MKT 110 Entrepreneurship 8
MKT 122 Buying and Merchandise Management 5
MKT 123 Small Business Management 5
MKT 134 Entrepreneurship O.B.I. I 3
XXX xxx Electives 2
Entrepreneurship Electives 2+
BUS 101 Document Processing 6
BUS 105 Database Applications 3
BUS 202 Spreadsheet Applications 3
BUS 108 Word Processing 7
BUS 161 Desktop Publishing I 3
MKT 109 Visual Merchandising 4
MKT 135 Entrepreneurship O.B.I. II 3
MSD 101 Organizational Behavior 5
MSD 103 Leadership 5
PSY 151 Master Student Techniques 3