Business and Personal Services

Marketing Management
Associate of Applied Science Degree
Contact Information
Richard Newton
706-771-4060
Kevin Ward
706-771-4061
Augusta campus - Building 1400

Entrance Dates: Fall, Winter, Spring and Summer
Length of Program: Eight Quarters
Credit Hours Required for Graduation: 98

   Program Description

The Marketing Management associate degree program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management Associate of Applied Science degree with a specialization in marketing administration or entrepreneurship. High school graduation or GED is required for admission into this program.

Employment Opportunities

Marketing Management graduates are qualified to pursue careers with companies in sales, customer service, and management positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline Credits
General Core Courses 30
ENG 1101 Composition and Rhetoric 5
MAT 1101 Mathematical Modeling (or)
MAT 1111 College Algebra 5
ENG 1102 Literature and Composition (or)
HUM 1101 Introduction to Humanities (or)
ART 1101 Art Appreciation (or)
MUS 1101 Music Appreciation 5
SPC 1101 Fundamentals of Speech 5

PSY

 1101 Introduction to Psychology 5
ECO 1101 Principles of Economics (or)
ECO 2106 Principles of Microeconomics (or)
ECO 2105 Principles of Macroeconomics 5
Occupational Courses 23
MKT 100 Introduction to Marketing 5
MKT 101 Principles of Management (or)
MSD 100 Management Principles 5
MKT 103 Business Law 5
MKT 106 Fundamentals of Selling 5
SCT 100 Introduction to Microcomputers 3
(Completion of one of the following specializations is required.)
Marketing Administration
Specific Occupational Courses 45
ACC 1101 Principles of Accounting I 6
MKT 108 Adverting 4
MKT 109 Visual Merchandising 4
MKT 110 Entrepreneurship 8
MKT 122 Buying and Merchandise Management 5
MKT 130 Marketing Administration O.B.I. I 3
MKT 131 Marketing Administration O.B.I. II 3
XXX xxx Electives 12
Marketing Administration Electives 12+
ACC 1102 Principles of Accounting II 6
BUS 1100 Introduction to Keyboarding 3
BUS 1130 Document Processing 6
BUS 1140 Word Processing 5
BUS 1150 Database Applications 3
BUS 1160 Desktop Publishing I 3
BUS 1340 Customer Service Fundamentals 4
BUS 2120 Spreadsheet Applications 3
MKT 123 Small Business Management 5
MSD 101 Organizational Behavior 5
MSD 103 Leadership 5
MSD 104 Human Resource Management 5
PSY 151 Master Student Techniques 3

Or
Entrepreneurship
Specific Occupational Courses 45
ACC 1101 Principles of Accounting I 6
ACC 1102 Principles of Accounting II 6
MKT 108 Advertising 4
MKT 110 Entrepreneurship 8
MKT 122 Buying and Merchandise Management 5
MKT 123 Small Business Management 5
MKT 134 Entrepreneurship O.B.I. I 3
MKT 135 Entrepreneurship O.B.I. II 3
XXX xxx Electives 5
Entrepreneurship Electives 5+
BUS 1100 Introduction to Keyboarding 3
BUS 1130 Document Processing 6
BUS 1140 Word Processing 5
BUS 1150 Database Applications 3
BUS 1160 Desktop Publishing I 3
BUS 1340 Customer Service Fundamentals 4
BUS 2120 Spreadsheet Applications 3
MKT 109 Visual Merchandising 4
MSD 101 Organizational Behavior 5
MSD 103 Leadership 5
MSD 104 Human Resource Management 5
PSY 151 Master Student Techniques 3